Aten served as the day-to-day PR lead for the Arizona Lottery, overseeing media strategy for game launches, winner announcements, and statewide brand activations. His work included developing gaming guides for high-profile ticketed games, pitching and placing winner stories, and ensuring timely, human-centered coverage across Arizona media.

Aten played a key role in earned media around new game launches, working directly with winners to generate coverage that felt personal, celebratory, and culturally relevant. He also supported on-the-ground PR activations, capturing content for digital channels, coordinating website features, and amplifying moments in real time.

Beyond gameplay, Aten helped elevate the Lottery’s Give Back program, highlighting how Lottery funding supports education and community initiatives statewide. This work included multi-client activations with brand partners, blending lifestyle, culture, and cause-driven storytelling. Across PR and social, his contributions supported campaigns like Arizona Adventure, helping keep a legacy institution visible, relatable, and engaging.