Aten supported public relations and communications strategy for Gila River Resorts & Casinos, working across internal messaging, media relations, and high-visibility brand campaigns. His role included drafting quarterly internal communications, including CEO letters, ensuring leadership messaging felt clear, aligned, and human across the organization.

On the external side, Aten helped execute PR activations and on-property events, supporting major initiatives such as 120 Ways to Summer, new property acquisitions, building expansions, artist features, game launches, and seasonal promotions. He regularly pitched media, coordinated press on-site, and prepared spokespeople to be camera-ready, helping translate complex developments into confident, compelling soundbites.

Working closely with in-house PR and social teams, Aten blended earned media strategy, digital storytelling, and real-time content capture to support campaigns like You Do You and 120 Ways to Summer, reinforcing the brand’s presence as a modern, entertainment-forward destination rooted in experience, culture, and scale.