The Arizona Lottery expanded its Gives Back work with the launch of a new conservation sponsorship supporting the Tonto National Forest Goldfield Fire Center’s Cactus Nursery, in partnership with the National Forest Foundation’s Save Our Saguaros initiative. The program brought together public agencies, nonprofits, and local brands to protect and restore Arizona’s most iconic landscape symbol: the saguaro cactus.

In collaboration with partners including the National Forest Foundation, Natural Restorations, Four Peaks Brewery, and the Tonto National Forest, the campaign helped establish a cactus rehabilitation nursery focused on long-term restoration and community stewardship. Rooted in environmental impact and collective responsibility, the project showcased how a statewide brand can turn giving back into something tangible, local, and deeply tied to place.